.NEARLY ONE BILLION folks are casting their enact India's basic political election. It is the most significant autonomous exercise in past history-- and might also be the best costly. Investing is actually expected to get to 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Researches (CMS), an Indian charitable. That will be greater than double the quantity devoted in the previous political election in 2019 and even exceed the cash splashed in The United States's governmental vote-casting in 2020. Why carry out Indian political parties devote such substantial sums?