.GENERATIVE ARTIFICIAL INTELLIGENCE (ARTIFICIAL INTELLIGENCE) will improve the workplace. The International Monetary Fund assumes that AI tools, that includes ones that create message or graphics from composed cues, will eventually influence 40% of work. Goldman Sachs, a bank, states that the modern technology might substitute 300m tasks worldwide. Sceptics state those estimations overemphasize. Yet some industries seem to be really feeling the results already. A newspaper posted in August 2023 on SSRN, a storehouse for investigation which possesses yet to undergo formal peer testimonial, proposes that the profit of freelance "creatives"-- authors, illustrators etc-- has dropped since Nov 2022, when ChatGPT, a popular AI tool, was actually discharged.